9 EASY WAYS TO GET READY FOR ZERO WASTE WEEK
The annual 'rubbish-fest' that is Zero Waste Week is nearly upon us once more!
Now in it's 11th year, Zero Waste Week is an amazing event that utilises the online space to promote awareness of all things rubbish, and more importantly the things we can do to reduce ours!
But "Zero Waste Week" can sound a bit daunting to the uninitiated can't it?
I was put off joining in for years under the mis-guided assumption I would be apprehended by the bin police if put so much as a morsel in the bin. But fear not, it's really not daunting, or scary. At All. It's a wonderful celebration of all the amazing people, initiatives, and organisations that are taking action to reduce the amount of rubbish ending up in landfill.
Here are some easy ways to get ready to join in!
1. REMEMBER IT'S NOT ABOUT ZERO WASTE!
This is all about the -ish.
It's Zero-Waste(ish) Week really.
The whole idea is to raise awareness, and to encourage people to just get started, to make one small change.
And realise it's not that bad, or that hard. So they make another, and another.
No-one is expecting you to end the week with an empty bin. If it's got one or two less things in it, that's AWESOME. Even if it hasn't, you'll hopefully have inspiration and ideas, and a plan for it to be emptier very soon!
2. THINK ABOUT YOUR "WHY"
I bang on about this a lot. It's got a whole chapter in my Essential Guide to a Plastic-free(ish) Home, and I anticipate it being in many more of my e-guides (coming soon!).
It's so important to know why you want to create change - it's a great motivator and will keep you going during those times when you just can't be bothered and would rather take the easier, possibly more convenient route (we've all been there. And believe me, my conscience doesn't win out all the time!)
For Rachelle, founder of Zero Waste Week (see below) it was being in Boscastle in Cornwall when it flooded, and realising the effects of climate change where here. Now.
For her husband it was seeing that iconic picture of a turtle with a carrier bag in his mouth and realising that could have been his carrier bag.
3. LISTEN TO MY PODCAST WITH THE FOUNDER OF ZERO WASTE WEEK
Ahead of last year's Zero Waste Week I interviewed Rachelle Strauss who founded this annual zero waste celebration.
Find out more about Rachelle's Zero Waste journey, how and why she got started, and the impact that Zero Waste Week is having around the globe!
If you are ever in any doubt that ONE person can have an impact and make a difference, you NEED to listen to this one.
4. CHECK OUT THE #ZEROWASTEWEEK HASHTAG ON TWITTER
Last year the #zerowasteweek hashtag had over 56 MILLION 'impressions' on Twitter (that's Twitter speak for how many accounts/people the hashtag reached.)
It's used by businesses, local councils, organisations, and ordinary people like you and me. Even Jamie Oliver has joined in before!
Take a look and get inspired by all the different, amazing things that people are doing for their very own Zero Waste Week.
5. SIGN UP ON THE ZERO WASTE WEEK WEBSITE
You don't need to 'officially' sign up to Zero Waste Week to be part of the action, but if you do you'll get daily e-mails during Zero Waste Week with inspiration and ideas for actions you can take.
I'm a Zero Waste Week Ambassador and I've seen the itinerary for this year - it's going to be a good one! You can sign up right here.
6. SPREAD THE WORD
Tell all your friends!
Share on your FB page, or on Twitter or IG if you're on there. Let people know about Zero Waste Week and why you're taking part. And then invite them to join in too!
7. GET SOCIAL
Zero Waste Week isn't really just for one week a year.
It's like a puppy - it's for life, not just for Christmas!
There is absolutely no point in joining in and being evangelical about rubbish for one week of the year and then going back to your regular routine the moment it's finished.
And I think in reality it would be hard to do this - once your eyes have been opened to the impact of your waste on the planet, and the huge potential there is for positive change, there's no going back!
But once the excitement and social media buzz of Zero Waste Week is over, it can be easy to feel a bit lonely and like you're the only person you know trying to make a difference.
But fear not! Help is at hand.
The Zero Waste Week Facebook group - Zero Waste Heroes - is like Zero Waste Week all year round.
And my own FB community is another great place to connect with like-minded people and to realise you're not alone.
8. DO A BIN AUDIT
This is such a powerful thing to do, and one of the things I really urge readers to do in The Essential Guide to a Plastic-free(ish) Home.
It's not glamorous, but it WILL help!
Don your (re-usable!) rubber gloves and dive deep into the contents of your bin - Rachelle has put together a handy pdf here for you to use to record your findings.
I guarantee this will be a real eye-opener. We throw stuff 'away' and then it's out of sight, out of mind. Once it's in our bins we don't really think about it anymore. Having to get up close and personal with what we've discarded lets us 'see the rabbit', so we know what we're tackling.
9. PICK ONE THING
Once you are faced with the reality of what's in your bin, it can be easy to get overwhelmed and not even know where to start.
For Zero Waste Week, pick ONE thing.
One thing you want to tackle and that you WILL take action on.
It could be clingfilm, or packaging from fruit and veg, or bottles of water.
If you're all fired up to tackle your bin but struggling to know where to start, I've put together a FREE 7 day e-mail course, which will help you to easily reduce the amount of single use plastic you're throwing away. It's called Plastic-free(ish) in a Week and is packed with ideas, suggestions and tips to help you to get started and really make a difference! You can sign up here, or by clicking on the picture below.